THE ORIGIN

The MEFTAH brand, whose name means "the key", draws its roots from Berber history and culture, more precisely in the Tafoughalt region in Morocco, cradle of the traditions which inspired its creator Mathieu Meftah.

Mathieu carries within him two powerful heritages, that of the Oujda region in Morocco and that of the Basque Country in France: two mountainous regions, with strong cultural identities and openness to the world.

The 'MEFTAH' brand embodies strength, resilience and beauty through each of its creations, and reflects the rich cultural heritage and vibrant modernity of these two original lands.